Selecting the right equipment is important to any business, and how to finance that equipment is an equally important decision. Leasing provides flexibility to your customers to help them make the best choice. Beyond flexibility, our financing programs offer many benefits, to both you and your customers.

Develop customer loyalty and retention

When your customers lease equipment, you have the opportunity to build a relationship with them and the potential to earn future business by upgrading the equipment.

Provide obsolescence protection

Leasing allows your customer to upgrade to new equipment anytime during their lease. This provides security that the equipment they have will be the most up-to-date technology. You may benefit from this by being able to offer earlier upgrades, thus helping your customer and increasing your profits.

Increase multi-product orders

Since your customers aren’t buying the equipment, it’s easier for them to afford multiple products. This is because your customers can budget their monthly payment amount rather than the complete cost of equipment.

Offer total service

In many cases, service, supplies, installation, warranty and other soft costs can be included in the lease. This allows you to offer your customers a comprehensive financing option, which could result in increased sales.

Overcome budget objections

When you offer leasing to your customers, they generally do not need to put anything down. They will have minimal monthly payments, and they’ll keep their credit lines open.

Accelerate the sales process

Leasing usually allows the customer to obtain financing in a shorter amount of time than waiting for a traditional loan, which may help you close the sale faster. Plus, leasing allows your customers possession of the equipment now while maintaining their capital.

Facilitate upgrade of equipment

As your customer’s business grows and their needs change, they can add or upgrade at any point during the lease term through add-on or master leases. If your customer anticipates such growth, be sure to negotiate that option when you structure their lease program.

Increase market share

Leasing allows you the flexibility to offer financing solutions to a broader range of customers, including companies that may not be able to afford a cash purchase. Thus, you increase both your customer base and your share of the market.

Reduce sticker shock

Breaking the cost of equipment down into payments versus selling it in one lump sum allows your customers to manage their budget with a monthly payment. Leasing will eliminate their need to find funding for the total purchase price.

 

 
 

Specie Capital | 5870 Merle Hay Road, PO Box 72, Johnston, IA 50131 | p (515) 276-0706 | f (515) 334-5023
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